Nickel Talk – Promotions Against Obesity
March 2, 2010
Welcome to Nickel Talk, our interactive space to talk all-things about food empowerment solutions against obesity.
We know that exercise is important to stay in shape. So is good nutrition. But food is a social, family and cultural phenomenon too. Heart attacks and diabetes came about mostly because the food industry created processed foods that do more damage than good.
But just attacking the corporate world for being profit oriented won’t help us make the food sector and particularly the fast food industry better. What is needed are incentives for convincing them that there are solutions that do good things for them and for us (including our waist lines!)
The Nickel-a-Meal Campaign does this by using two smart and technology advancements to get money and ideas on our side.
Find out more by going to our website, Nickel-a-Meal.info. Or contribute here to the discussion. The Nickel Campaign is mostly about generating dollars. Your contribution is to make sure that the nickels you give go to great empowerment initiatives for your local community, our nation and potentially the world before fast food takes over!
March 2, 2010 at 6:04 pm
Food empowerment campaigns are new ideas with deep roots. The entire environmental action and justice movement supports smart agricultural and food distribution efforts, since planetary sustainability requires treating people as well as the rest of nature with care and respect.
But using these ideas to address our obesity challenges? Well that’s a new idea.
And using two key elements of corporate success and power is something entirely different. The fast food industry thrives by cutsie, kid- and family oriented commericial, games and giveaways. And they have access to the resources they need because they have harvested the power of instantaneous ATM or credit card processing. We no longer even need cash to make a simple $4.00 spontaneous Value Meal or coffee purchase.
The Nickel-a-Meal Campaign seeks to cash in on both. A well designed, fun and digitally interactive promotional logo and incentives can get every customer to know that when they buy at a given food outlet, an extra nickel will be tagged on to their charge. While they can opt out, the default is to have the voluntary contribution added on. Then, the ATM/Credit Card companies can automatically transfer those millions or even billions of nickels to a trustworthy local nonprofit agency with directives to use the money to change the rules so we all benefit from healthy eating.
The options are amazing. The innovations as potentially as much fun as any gift from a Happy Deal of whatever kind!